Is Brazil in fashion? Understand what BRAZIL CORE is

Brazilian aesthetics and culture are currently being spread on social media by major brands and influencers who are inspired by Brazil to showcase their looks.

It seems that the world is now discovering what Brazilians already do naturally in the country: wearing their clothes, accessories, and decorative pieces with a Brazilian theme. Have you heard of Brazil Core?

For some time now, we have been observing social media trends in which influencers and major national and international brands display looks inspired by Brazil.

Brands such as Adidas and the French Jacquemus have already launched their collections in the best "Brazil Vibes" style, and launching trends associated with Brazil has become something "cool" and "aesthetic".

However, even if we are not on the radar of major brands and influencers, we can see anonymous people showing off their casual looks with tropical prints, Havaianas flip flops, Brazilian t-shirts and other clothes that feature elements of Brazilian culture.

Why is this happening?

This is the so-called "Brazil Core", a trend that promotes Brazilian culture, valuing our aesthetics and making Brazil a global cultural influence.

The influences of Brasil Core are the colors of our flag, "funk", which is a musical style, the Brazilian T-shirt, which has become a cultural and aesthetic symbol, and of course, soccer. Therefore, these Brazilian symbols convey a sense of identity that goes beyond fashion.

Why is Brazil Core in fashion?

Brazil is a country rich in culture, where different peoples have settled in the country, promoting a mix of influences, and this mix, this mixture of influences, is easily observed at all levels of society, thus, the world begins to want to know more about Brazil, which is a global reference for the joy, culture and diversity of our people.

Therefore, as the world begins to want to know more about Brazil, we can see through data provided by the Ministry of Tourism that "there was a 57% increase in foreign visitors to the country compared to last year (2024)", which certainly places Brazil as a well-positioned and attractive tourist destination.

Therefore, we can conclude that Brazil is in fashion through Brazil Core, and the act of wearing the colors of our flag or using other elements of the country, exalts the plurality of our culture and awakens feelings of joy, positivity, freshness and authenticity, which makes people identify and connect easily.

And you, did you already know about this movement? Leave your opinion in the comments and as a suggestion, be sure to watch this video in which I talk about more influences of our culture and aesthetics through Brazil Core.

See you there!